{"product_id":"loma","title":"Specialized Loma","description":"Introducing the all-new Loma helmet\"”designed for riders whose adventures aren't defined by the surfaces beneath them. Whether cruising down a gravel path or crushing it up a smooth climb, Loma seamlessly integrates top-tier innovation and performance found in our premium S-Works helmets combined with a sleek aesthetic for the ultimate all-road gear addition.  Crafted to deliver comfort, timeless style, and confidence, the Loma helmet shares many of the same comfort and ventilation features as our premium S-Works helmets and the Mips Essential Core system. Meet the all-new Loma - the perfect helmet for road and gravel riders looking to blend high performance features with comfort and functionality.  Ventilation: When it comes to ventilation, we made sure to incorporate key learnings and innovations from our premium S-Works helmets. The Loma features our 4D brow cooling technology as well as engineered internal channels to ensure your head stays cool when the ride heats up.  Mips: The Loma helmet features the Mips Essential Core system\"”a low-friction layer that allows a sliding motion of 10 to 15mm in all directions. Studies indicate that this helps reduce some of the rotational forces transmitted to the brain during angled impacts.","brand":"Specialized","offers":[{"title":"S \/ White","offer_id":57845524398461,"sku":"60124-1412","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"S \/ Black","offer_id":57845524463997,"sku":"60124-1402","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"S \/ Burnt Orange","offer_id":57845524627837,"sku":"60126-1412","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Silver Dust\/Champagne","offer_id":57845524726141,"sku":"60126-1402","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"S \/ Mauve Metallic","offer_id":57845524824445,"sku":"60126-1422","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ White","offer_id":57845524431229,"sku":"60124-1413","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":57845524496765,"sku":"60124-1403","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"M \/ Deep Orange","offer_id":57845524562301,"sku":"60125-1403","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Burnt Orange","offer_id":57845524660605,"sku":"60126-1413","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Silver Dust\/Champagne","offer_id":57845524758909,"sku":"60126-1403","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"M \/ Mauve Metallic","offer_id":57845524857213,"sku":"60126-1423","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ White","offer_id":57845524365693,"sku":"60124-1414","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":57845524529533,"sku":"60124-1404","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"L \/ Deep Orange","offer_id":57845524595069,"sku":"60125-1404","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Burnt Orange","offer_id":57845524693373,"sku":"60126-1414","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Silver Dust\/Champagne","offer_id":57845524791677,"sku":"60126-1404","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"L \/ Mauve Metallic","offer_id":57845524889981,"sku":"60126-1424","price":79.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/8747\/2765\/files\/60124-141_HLMT_LOMA-HLMT-CE-WHT_HERO.jpg?v=1778447288","url":"https:\/\/www.cyclestore.co.uk\/products\/loma","provider":"Cyclestore","version":"1.0","type":"link"}