{"product_id":"ex1028-disc-27-5-rim","title":"Mavic EX1028 Disc 27.5\" Rim","description":"\u003cp\u003eDesigned and engineered for the unique demands of enduro and downhill riding, the EX1028 delivers a super strong and reliable, yet light package for a perfect custom gravity wheelset. \u003c\/p\u003e\n\u003cp\u003eEX1028 is the latest version of Mavic gravity rims, and as such is the most strong and durable rim profile ever created. Offering both lightweight and a wider 28mm profile, this welded rim features a crochet type profile and was designed to absorb big impacts from hard-hammering rocks to hard landings and big compressions. Optimised up to the limit of material potential, EX 1028 is Mavic's premium gravity-oriented rim.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaxtal aluminium alloy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLight and strong and exclusive to Mavic. This specific aluminium alloy offers a higher strength to weight ratio than conventional 6106 alloy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISM 4D light rim\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInter Spoke Milling 4 Dimensions. An exclusive Mavic patented concept, reducing weight and inertia without compromising durability. Faster acceleration, better handling and more resistance. The perfect mix to make the most of any ride. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUP welding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStrong and smoother. After bending the rim joint is arc welded. The welded seam is then milled for a smooth finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUST Tubeless technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraction and control. The UST concept improves traction, control and comfort while reducing inertia and flats\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Maxtal\u003c\/li\u003e\n\u003cli\u003eBraking: Disc\u003c\/li\u003e\n\u003cli\u003eProfile: Asymmetrical\u003c\/li\u003e\n\u003cli\u003eJoint: SUP welded\u003c\/li\u003e\n\u003cli\u003eDrilling: Traditional with eyelet\u003c\/li\u003e\n\u003cli\u003eHeight: 20mm\u003c\/li\u003e\n\u003cli\u003eInternal width: 28mm\u003c\/li\u003e\n\u003cli\u003eETRTO: 584x28TC\u003c\/li\u003e\n\u003cli\u003eTyre: UST Tubeless Ready\u003c\/li\u003e\n\u003cli\u003eValve hole diameter: 6.5mm\u003c\/li\u003e\n\u003cli\u003eTubeless tape width: 32mm (Not included)\u003c\/li\u003e\n\u003cli\u003eRecommended tyre width: 47 to 64mm\u003c\/li\u003e\n\u003cli\u003eSpoke bed diameter: 559mm\u003c\/li\u003e\n\u003cli\u003eWeight: 580g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mavic","offers":[{"title":"Black \/ 28h","offer_id":57886359519613,"sku":"MVR25201","price":99.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/8747\/2765\/files\/mvr25201.jpg?v=1777972485","url":"https:\/\/www.cyclestore.co.uk\/products\/ex1028-disc-27-5-rim","provider":"Cyclestore","version":"1.0","type":"link"}